What I like about the WSJ's "The Accelerators" content

If you haven't seen it yet, check out what the Wall Street Journal has going on online with a series they are calling "The Accelerators."

WSJ accelerators screenshotIt looks like the WSJ is commissioning well written, punchy and thematic content from well-known entrepreneurs, angels and VCs, about the startup experience.

What I like most about it is that it is, first and foremost, content. Not pictures, not tiles, not embedded mulitmedia, nothing to pin or swipe or stick in your virtual ear. I don't know about you, but I've lost my tolerance for such bullshit. The window dressing either gets in the way of the actual entertainment value of content (the very best way to be entertained as a reader is to be engaged), or else is a sign that in fact no one is really home and there is no content there.

Editorial care is obviously given to the headlines. The headlines are easily tweeted and supply the surveyer with the theme of the given post.

The posts I've read so far are short, punchy, with voice, and worth reading.

How to organize content that is not book content, not magazine content, that is tough, and I don't think we as a culture have figured it out. The Accelerators seems to commit to organizing the building library by author (as pictured here). I think that works and is reader-friendly, particularly as most of the audience for a service like this is going to be familiar with many of the names. And as you trip across a voice you find engaging and valuable, you can easily scan for additional posts from that person.


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