Peer-to-peer commerceBy http://profile.typepad.com/1237764140s22740 // July 3, 2013 in Ad-Free Commercial Web, Books, Facebook
I finished the Lanier book, or "thought collage."
Near the end, Lanier speculates as to who might take leadership and reform the broken economics digital value-compression.
One of his candidates is Facebook. This choice resonates with me, as, years ago, I thought that company could overthrow advertising. But at that time, at least, it lacked imagination and ambition.
"What if," Lanier asks, Facebook "prioritized peer-to-peer commerce?" He goes on:
"If advertising is to be the dominant business that earns profits online, then our horizons are limited. As more and more activities become dominated by cloud software, there will be fewer pre-network products left to advertise. For the moment we advertise computers, phones, and tablets, for instance. Someday, however, these items might be spit out of 3D home printers running off of open designs coming from the cloud. Then there would be no company left in the loop to pay for the ads.
. . .
"Facebook ought to be well motivated to find ways to grow the economy [since advertising has limited revenue potential]. Only a single person controls the company, so the means is present to overcome resistance from scaredy-cats on the board or among shareholders."
If that happens, I might re-join.