The importance of Twitter being unimportantBy http://profile.typepad.com/1237764140s22740 // September 13, 2013 in Facebook, Social Media, Twitter
Speaking of Facebook, consider this sentence in an interesting New York Times article about Twitter's anticipated IPO:
"Messages flow in continuously, most recent on top, without regard to their importance."
It's describing how the Twitter service works.
The voice is, of course, objective journalistic indifference (or affectation of such), but how loaded is that final clause, "without regard to their importance."
Or, more insidiously, that user curation (both by sender and recipient, the latter having chosen which users may publish to the stream) does not compute.
An algorithm might rank messages with due regard to importance. The importance to an advertiser, say.
My fundamental problem with Facebook was that I had no idea whose agenda was cherry-picking the stream. I knew the agenda wasn't mine.
Yeah, Twitter has ads. I hate them. I report them as spam. I take modest measures to signal to the Twitter servers that I'm the kind of person they want to go easy on with the ads.
When the Gates Foundation buys Twitter, the company - and why not go public; it will facilitate such a move - the ads will be gone, and we will truly have a messaging service of no importance.