As long as Facebook is building tools to let users control sponsored story endorsements, why not share the revenue?By http://profile.typepad.com/1237764140s22740 // October 7, 2012 in Ad-Free Commercial Web, Facebook
Quick followup to yesterday's post about Facebook's proposal to build a tool that would give users control over their endorsements within sponsored stories (ads): why not share the ad revenue with the endorser?
Disqus seems to be going this way. In a blog post last week, Disqus announced that its revenue-sharing program, "Promoted Discovery," started kicking in October 1. (I've used the tool Disqus has rolled out to choose settings for Promoted Discovery, and it presents simple choices in a visual way.)
It could spawn a cottage industry. Really influential Facebook users (those with clout) might even make a living endorsing brands in sponsored stories! Rather than bemoan the time teenagers waste on Facebook, parents could applaud the initiative and industry.
Caveat: Facebook's proposal came in the context of advocating for court approval of a proposed settlement of a lawsuit brought by users aggreived at finding themselves used as endorsers within sponsored stories. The tool has not been built, and it's possible that it may not actually be in the company's plans unless and until the settlement, as so proposed, is approved by the court.
Photo: Barry Solow / Flickr.